Discounts
Discounts Overview
You can set up various types of booking discount in GemaPark.
Your discount can be made up of some or all of the following elements:
a fixed amount
a percentage amount
days free
free extras
a reduced deposit percentage
and can be triggered automatically or as a result of:
a discount code
a membership code
the holiday taking place within a set number of days (last minute)
the holiday taking place after a set number of days (early bird)
the customer rebooking within a given time period (rebook)
In addition, we have a facility to add an early payment discount that is automatically applied to a booking if the customer pays in full before a given date.
Discounts Page
Click on Admin > (Your Park). You will see the following menu on the right-hand side of the screen.
Click ‘Discounts’ to be taken to the discount summary screen. Any discounts that are already set up on your system will be shown here.
Click to go to the New Discount screen.
Setting up General Discounts
Name: add a discount name. This will be seen on the secure booking form online, in any emails you are sending out and on reports.
Apply Type: set the Apply Type to ‘General’. General is a normal discount and applies at a unit/plot level. Early payment is a special type of discount that is only added to a booking if and when the booking is paid in full before a set date and applies to the whole booking.
Type: choose from % Amount, Fixed Amount or Days Free and set the amount.
Nominal Code: You can optionally add a nominal code to allocate the amount to it in revenue reports.
Currency: this will default to GBP but can be changed to Euros if your park accepts them. The discount will only be applied to bookings made in the specified currency.
The discount types available are:
% Amount is the % of the unit price you wish to give away e.g. 10%.
Fixed Amount is the actual amount you wish to give away e.g. £50. Enter this figure in the Amount box.
Days Free is the number of days you wish to give away e.g. stay 7 nights, get 1 night free. Enter this figure in the Number of Days Free box, then choose whether you wish this to be the average cost (e.g. total cost/number of nights) or the cheapest day (e.g. 5 days @£20, 2 days @£15, discount =£15).
Discount Dates
Bookings made between: only bookings made between these dates can qualify for the discount. For example if your discount only applies to bookings made in the month of June, your dates should be 01/06-30/06 so that after June passes the discount expires.
Holiday taken between: only holidays taken between these dates can qualify for the discount. You can add more than one range here by clicking +
Length of stay: enter the minimum number of nights to qualify.
Tick Allow min nights to include some nights outside the valid holiday dates if you wish holidays that start or end outside the Holiday taken between dates to qualify for the discount if some of the holiday is within the period and the overall holiday meets the minimum number of nights criteria. Note: Only the nights that fall within the period will have the discount applied.
Max nights: Optional, use this to set a limit on length of break the discount will apply to. The above example will apply the discount to breaks lasting 4,5,6,7,8,9 or 10s night only.
Discount Options
Reduce Deposit: Set this option if you want to change the deposit amount settings for bookings with the discount applied.
Exclusive: only one exclusive discount will be applied to any given day of the stay.
Re-booking discount: Use this option to give existing customers a discount on their next booking when it’s made within the timeframes set. One rebooking discount is given per booking. Any accommodation booking will trigger the rebook regardless of the accommodation type. Note a customer must login to receive this discount online so that their previous booking can be recognised.
One use per stay: leave unset if you wish the discount to apply more than once e.g. 3 nights for the price of two 2 nights offer also becomes 6 nights for the price of 4. Tick to limit this to once only.
One use per customer: this discount is only applied once per customer. Please note this rule is only applied if the customer is logged in.
Discount code required: enter the discount code(s) you will give your customers in the box. Keep these short and simple and avoid letter and numbers that can be confused for each other, e.g. 0 O 1 l, to minimise customer input errors. Comma separate multiple codes. The discounts codes can be used by any customer with the code. Please note, if you enter a discount code here, the code must be entered online to trigger the offer. You must also ensure you have enabled the online discount code box – see section “Enable Discount Codes”.
Arrival must be within/after: If set the discount will only be applied if booked within xx days of arrival or only if arriving after xx days from the booking date.
Apply when occupants match: e.g. minimum of 4 people. A combination of types can be used, e.g. 2 Adults and 2 children.
Exclude occupant value from discount – apply the discount to the unit cost only not any extra occupant costs.
Free Extras
Your discount can include free extras.
Click +NEW to see the following popup box
Extra: click the drop down to choose the extra you wish to give free.
Quantity: how many of these extras do you wish to give free each time the discount is triggered?
Add to booking?: if the customer has not already chosen this extra online, would you like it adding to the booking automatically? Note offline the extras are added to the booking automatically anyway when the discount is applied and can be removed if not required.
Now save your discount and move onto the next step.
Assign Unit/Pitch Types
The next step in setting up your discount is to allocate it to the qualifying pitches/units. Click Assign Unit/Pitch types on the right of the screen.
Click the qualifying units on the left column and use the arrows in the middle to move them to the right column. You may need to change the park area drop down and click search to find all qualifying units. When you have assigned all the relevant units, click save.
If you are not using a discount code, your discount is now set up.
If you are using a discount code, please proceed to the next step.
Applying Discounts in the Correct Order
The system will apply all applicable discounts to a booking in the order that it finds them, therefore the order of your discounts in the discount summary page is important. You can click and drag the discounts to change the order but please remember to save.
Enable Discount Codes
If you have entered a discount code, you will need to set the discount code input box to appear on your online booking form. You can do this in Admin>(your park)>Park Settings then edit web settings.
You need to check the Enable Discount Codes box and save.
We’d recommend switching this off again after your discount period is over. This is to stop people leaving the booking to go in search of a discount code on the web and then potentially abandoning the booking.
Triggering Rebooking Discount
When using online booking, quick booking or booking via the guest area, a rebooking discount will be triggered automatically, if applicable, as long as the customer has logged in. If your customer has more than one departed qualifying booking, the system will use the booking that has most recently departed. Once a qualifying booking has been used to trigger a rebooking discount, it cannot be used again.
Note: The Booking used to trigger the rebook discount is stored against the new booking in a new field called ‘Rebook’. If you do want the customer to be able to use it again you can clear if from this field to remove the link. At which point it will be available to be linked to a different booking.
If you are making a booking using the GemaPark booking form, i.e. ‘Create Booking’ from the chart or the ‘New Booking’ button, you will need to set the Rebook field to a qualifying booking before the discount can be triggered.
Choose the qualifying booking you wish to use and continue with the booking as normal. When you click “Get Tariff” the system will ask if you would like to apply discounts. Choose “yes” to apply the rebooking discount.
If the rebook discount includes extras these are always added to the booking form with their price and then a discount line per extra is added to remove the same value. This means the discounts will show on your documents and in your reports. If you don’t want any of the extras you can then remove them and the corresponding discounts.
Setting up Early Payment Discounts
An early payment discount that is automatically applied to a booking if the customer pays in full before a given date.
Set the Apply Type to ‘Early Payment’. Early payment is a special type of discount that is only added to a booking if and when the booking is paid in full before a set date and applies to the whole value of the booking.
Name: Give the discount a name. This will be seen on the secure booking form online, in any emails you are sending out and on reports.
Apply Type: set to Early Payment
Type: choose from % Amount, Fixed Amount and set the Amount as follows
% Amount is the % of the unit price you wish to give away e.g. 10%.
Fixed Amount is the actual amount you wish to give away e.g. £50. Enter this figure in the Amount box.
Nominal Code: You can optionally add a nominal code to allocate the amount to it in revenue reports.
Currency: this will default to GBP but can be changed to Euros if your park accepts them. The discount will only be applied to bookings made in the specified currency.
VAT: This will default to the same VAT set in the park settings and you should keep this the same for reporting purposes.
Bookings made between: only bookings made between these dates can qualify for the discount. For example if your discount only applies to bookings made in the month of June, your dates should be 01/06-30/06 so that after June passes the discount expires.
Holiday taken between: only holidays taken between these dates can qualify for the discount. You can add more than one range here by clicking +
Paid in Full Before: This discount is only applied when the full balance is paid on or before the given date. It will be applied whether the payment is made online or via GemaPark and the balance due amount will show the balance due adjusted for the discount if the discount is valid at the time of payment.
Note: If you are using an Early Payment discounts your documents can be updated to tell the customer the amount they would save if paying by a certain date automatically. Contact us to enable this feature on your documents.
Once you have saved the discount Assign it to the units it should apply to. See Assign Unit/Pitch Types section above.
